iMagicLab and King of Cars Double Internet Sales

November 9, 2007 - Owings Mills, MD: Towbin Dodge, made internationally famous from the A&E reality television show "King of Cars," and iMagicLab are pleased to announce that in the 3rd quarter of 2007 Internet Sales at the dealership have more than doubled. Since the installation of the industry-leading iMagicLab Customer Relationship Management system Towbin Dodge and its sister stores in the Las Vegas Metropolitan area are seeing record levels of internet lead conversions even during a challenged market.

"We know how to sell cars and we always have," said Towbin's Chop. "iMagicLab just simplifies the whole Internet process and delivers customers to the front door. From there, it's all us baby."

"We work for the best salespeople in the World and few can generate interest like Towbin and Chop," said Richard Keith Latman, iMagicLab's Chief Executive Officer. "The challenge here was to help a fast growing team manage and separate the entertainment leads and the potential car buyers. Because our powerful DealerCRM service is web based, our multi-terabyte data farm was easily able to handle the huge number of requests and deliver the real prospects into the hands of a very well trained sales force. Simple really, put a powerful, easy to use marketing system in the hands of great people and the results are magical."

About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.

Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.