November 30, 2004 - Novato, CA: iMagicLab LLC, a leading on-demand customer relationship management (CRM) company, today announced that it has entered into a strategic relationship with Dealerskins Inc. a leading provider of websites and advanced multimedia technology to the automobile industry. Dealerskins will exclusively offer iMagicLab's DealerCRM family of integrated customer relationship management products to its customers under the TrafficCenter name and integrate it with the Dealerskins suite of website and customer acquisition products.
"After a thorough review of the competitors in the Internet Lead Management marketplace, Dealerskins chose what clearly appeared to be the industry leader in terms of technology and product maturity," said Dealerskins Inc. CEO Gabriel Krajicek. "iMagicLab's products, not unlike our own, were built by industry veterans with real experience in selling cars in today's competitive marketplace. Together our companies can help dealerships close sales by controlling not only the prospects first impression on a website, but all the way through the sales cycle and beyond."
Under the terms of the agreement, Dealerskins expanding base of nearly 1,000 automobile dealerships nationwide will be able to exclusively use both companies' products seamlessly together to help close the loop with both prospects and customers alike. "Given the inherent competition for customers in the Internet space this agreement provides dealers with a real competitive advantage that is measurable in both lead conversions and in Internet lead provider accountability," said iMagicLab's Director of Business Development Keith Latman. "The combined efforts of these two exceptional teams of experienced car people will lead to the most advanced conversion system on the market bar none. Our products compliment each other perfectly and they will together allow dealers to spend more time selling cars and much less on managing technology. We are very proud to welcome Dealerskins and its customer base to the iMagicLab family."
Dealerskins TrafficCenter, powered by iMagicLab, is now in use by real customers and full integration is scheduled to be completed in early January.
About Dealerskins
Dealerskins is a leading dealership business development center (BDC) service provider and vehicle research tool developer. Dealerskins' websites have won numerous awards for excellence and have allowed nearly 1,000 auto dealers to increase online sales. The RedLine Performance Content(TM) suite, Dealerskins' vehicle research tools, allow both dealers and some of the industry's largest portals to more effectively present consumers with purchase-influencing rich media and vehicle data.
About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.
Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.