iMagicLab Sets New Standard in Customer Data Security

Industry-Leading CRM is First to Implement Extended Validation SSL Across Platform

September 7, 2007 - Owings Mills, MD: iMagicLab, the nation's fastest growing Customer Relationship Management (CRM), Internet sales and Inventory software system for automobile dealers, is pleased to announce that it has again enhanced its customer's data security with the addition of new Extended Validation SSL certificates across its extensive platform. In addition to the many proprietary data protection devices employed by iMagicLab, the addition of this new military-strength encryption will visually notify each dealership that their secure connection is in place before allowing any data entry.

With the proliferation of phishing scams and the easy availability of packet sniffers, any data input to local servers or to online systems has become risky. Dealers never really know for sure that they are connected to the right server or even if they are connected to their vendor at all. Extended Validation SSL Certificates give high security Web browsers information to clearly identify that users are connected to iMagicLab's data centers. For example, if you use Microsoft? Internet Explorer 7 and login to iMagicLab's Customer Relationship Management (CRM) tool the URL address bar will turn green to let you know your data is safe to input and that you have a secure connection.

"Over the last three years iMagicLab has been adding security protections and constantly looking for new technologies to safeguard the data we have been entrusted with. EV SSL Certificates are not the end all solution but we believe they are a giant step in securing the dealership," said Richard Keith Latman, iMagicLab's Chief Executive Officer "Most fraud and data loss occurs at the dealership through old server-based systems and careless data exchanges online. Security doesn't need to be hard and with the visual queue of a green address bar we believe we've made it easy."

EV SSL service for all iMagicLab systems is operational as of today at no additional charge for all existing customers.

About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.

Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.