iMagicLab Selected by Vehix.com to Power Next Generation Lead Management System

Company to Use ILM Platform to Enable Automobile Dealers to Connect with Customers

February 10, 2005 - Novato, CA: iMagicLab LLC, a leading customer relationship management (CRM) software provider, today announced that it has entered into an exclusive reseller agreement with Vehix.com, a leading automotive sales program and portal that provides consumers with a one-stop source of vehicle research information to facilitate the purchase process. Under the terms of the agreement, Vehix.com will exclusively offer a private label version of iMagicLab's DealerCRM software suite to its network of over 1,300 franchised automobile dealers.

The DealerCRM Suite is designed to bridge the gap between automobile dealers and their online customers. DealerCRM integrates prospect and customer information from over 500 online sources including showroom, telephone and Internet leads into a single, easy-to-use system that even the most novice car salesperson can use effectively. In the past 90 days over 120 franchised automobile dealerships in the United States have subscribed to the DealerCRM service, and it is among the fast growing Internet lead management (ILM) product in the industry.

"We are proud to welcome Vehix.com into the iMagicLab family," said iMagicLab LLC Director of Business Development Keith Latman. "Through the DealerCRM lead management system, dealers tap into a vast supply of tools to contact and develop relationships with online and offline prospects. From point and click eBrochures to advanced patented voice response technology, iMagicLab technology is so advanced, it's simple."

"Over the years, Vehix.com has built very strong relationships with automotive dealers," said Mike Weber, Director of Dealer Products for Vehix.com. "This agreement with iMagicLab will provide Vehix.com dealer affiliates with an effective and valuable information tool as part of a broader suite of dealer offerings. Additionally, iMagicLab's DealerCRM software combines the power that the most advanced user could want with an interface that is intuitive and therefore easy to use. We look forward to bringing this technology to our dealers and prospects."

About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.

Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.