iMagicLab Awarded Auto Dealer Monthly's 2006 Gold Dealers' Choice Award

Accolades for Innovative Customer Management System from Annual Dealer Survey

March 30, 2006- - Novato, CA: iMagicLab, provider of a revolutionary Customer Management System designed specifically for the automotive dealer, proudly announces that they have been named the recipient of the Gold Award in the Customer Relationship Management (CRM) category of the Auto Dealer Monthly 2006 Dealers' Choice Awards.

"We are so proud of this award because it affirms that we are well on our way to helping dealers use technology to move more units," said Keith Latman, iMagicLab's Technical Visionary and Sales Evangelist. "This recognition from our customers means we are on the right track, both in our no-contract business practices and in our innovative easy-to-use solutions."

This is the second year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and lenders in the retail automotive industry as voted on by dealers. The survey provides dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry. In all, 50 winners, all chosen by dealers and dealership personnel, were named in 20 distinctive categories of products and services, with nearly 16,000 votes cast. Ratings were gathered on the performance of the product or service as well as the support and service from the provider and the overall value compared to cost to the dealership.

About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.

Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.