October 9, 2006 - Novato, CA: iMagicLab, America's fastest growing technology company targeting the automotive retailing industry, announce today a new partnership with Mr. Fields Cookies. The agreement will allow car dealers using iMagicLab industry-leading customer relationship management (CRM) and Internet Lead Management (ILM) tools to automatically send customized tins of Mrs. Fields cookies to their customers and prospects alike. Each tin of cookies will also contain a customized postage-paid survey card designed to help dealers measure customer satisfaction and staff performance.
"Car dealers are always looking for ways to say thank you to their customers and what better way than with a dealership-branded package of Mrs. Fields cookies?" said Keith Latman, Chief Software Architect of iMagicLab. "With this automatically triggered delivery, we're confident that customer's last impression of a dealership will be a positive one and CSI results will improve as dealers take action from returned survey cards. Everybody loves Ms. Fields cookies and now it's easier than ever to reward customers for choosing the right dealership."
iMagicLab dealers will be able to begin sending Mrs. Fields cookies directly through their Customer Relationship Management and Internet Lead Management tools beginning 10/15/2006. For more information dealers should contact their local iMagicLab sales representative.
About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.
Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.