July 6, 2005 - Novato, CA: iMagicLab LLC is pleased to announce that it has completed the acquisition of DealerSite.com, a website production company for automobile dealers. The acquisition allows iMagicLab to assume control over DealerSite's client base, key employees, and certain company assets. Combining iMagicLab' technical team with DealerSite's skilled creative staff will position iMagicLab as one of the strongest Web development companies serving the automotive retailing space.
"iMagicLab's dealers have asked for websites that are integrated to our industry-leading dealer management solutions. In DealerSite we have acquired a cutting edge drag-and-drop website creation system that will allow unparalleled ease of use and flexibility. Our auto dealer customers will now be able to dynamically control sales teams, inventory and websites from a single screen and dramatically improve their ROI," said Keith Latman, vice president of iMagicLab LLC. "With this acquisition, iMagicLab is poised to place our technical thumbprint on Web development projects on a national level. Leveraging DealerSite's creative Web design and marketing solutions with iMagicLab's advanced technology services will provide a huge return for our customers. Combining the strengths of both these companies allows car dealers to take full advantage of our technology without sacrificing creativity."
This is the first acquisition for iMagicLab and is an integral aspect of their overall growth strategy which included the successful recruitment of Bernie Mock, formerly with Reynolds and Reynolds, to their team as Visionary Catalyst. iMagicLab is the fastest growing customer relationship management software company aimed at the expansive automobile retailing marketplace and is an approved solution for most of the major automobile manufacturers in the United States. The company creates Customer relationship software, internet lead management solutions, inventory management systems and now executes Web design and marketing programs.
About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.
Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.