July 9, 2008 - Owings Mills, MD: iMagicLab, the nation's leading software provider for automobile dealers, is pleased to announce today that it has acquired substantially all of the assets of privately-held 5Square.com, a provider of Web-based Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications for the automobile retailing space. iMagicLab will integrate 5Square's SFA and CRM software into its DealerCRM(TM) platform to provide a more expanded suite of integrated applications that address each of its core customer groups. iMagicLab expects to retain 5Square's key employees and existing operations in Westlake Village, CA and will continue to support 5Square's current customer base.
"The chance to integrate 5Square's industry-leading mission critical data facilities to iMagicLab's advanced DealerCRM platform was just a no brainer. They spent tens of millions of dollars and over five years building their infrastructure. In our industry what they created is unique, scalable and was a perfect fit for our rapidly expanding business." said Richard Keith Latman, iMagicLab's Chief Executive Officer, "The result is that with this acquisition we have added capacity, expertise, amazing people, and a patent-pending process that is the right fit for a large section of the automobile retailing world. iMagicLab has never been stronger, and we're proud to welcome the former 5Square to the family."
About 5square.com (www.5square.com)Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software. 5square.com is a Sales Process Management System. It's easy to setup, easy to use and is a single system that optimizes a dealership's sales process, capturing and tracking every aspect of every lead, every deal, every time. Handoffs between the BDC, the internet department, sales, the desk, and F&I are completely seamless.
It provides a whole new level of visibility and enforcement across the dealership - and the results to match. The system integrates easily with the major DMS systems. It is Web-based and allows dealers to concentrate on cars instead of computers. Automated configuration and hands-on training get dealerships running in only a few days. For more information visit www.5square.com or call 877.577.8273.
About iMagicLab iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. iMagicLab leads their industry by providing DMS integration, multimedia email capabilities (video, DealerToons, eBrochures), clear and accurate reporting, AutoPencil desking, DeskLog, and the ability to link to mobile phones.
Visit the company's Web site at www.iMagicLab.com for further information on iMagicLab or contact Sales at 888.304.2525.